New Scientist has an article up on how new words are invented:

It's a process that happens each time a new thing needs a name, but language researchers have struggled to model how it happens without a central decision maker. Now a computer model shows the process at work – and may give insights into how the first human languages emerged.

Which (it strikes me idly, and I'm not pausing to consider it in any real depth) may partly explain why SpecFic turns up noses. Reams of newly-named bits and bobs, all named by a committee of one, the author. The model is lopsided and limping.